THE BRAND
Kate Somerville
Los Angeles base skincare brand developing skincare products with clinic-powered results.
BEAUTY / PERSONAL CARE / SKINCARE
THE PROJECT
ART DIRECTION / PACKAGING DESIGN / PRINT / DIGITAL
360° launch activation for the ExfolKate Body franchise extension, expanding on Kate Somerville’s iconic hero SKU, ExfoliKate Intensive Exfoliator. Campaign imagery and video assets were developed to showcase both model and product, creating versatile content for omni-channel marketing and brand storytelling.
Launch PDP / Campaign Product & Model Imagery Art Direction
Launch Email / Campaign Product & Model Imagery Art Direction
Email - Allure Best of Beauty Winner / Campaign Product & Model Imagery Art Direction
Primary Packaging Design & Art Direction
Digital Out-Of-Home Advertising - NYC (click for full video)
Social Campaign Launch / Campaign Video Content (click for full video) Model Art Direction